2011 - Honorary Prize for The Swedish Music Export

 Since 2006 different versions of the special prize for Swedish music exports have been offered to that artist from the music industry who has made longstanding efforts to promote and spread the Swedish music abroad and has also contributed to spreading a positive image of Sweden.

Roxette - Honorary Prize 2011
 

50 Years Old and a Pop King? - Per Gessle Starts from the Beginning

50 Years Old and a Pop King? - Per Gessle Starts from the Beginning











After Roxette’s success over the planet, Per Gessle took back the throne as Sweden’s pop king with his summer songs about life in little towns, as well as about love. So why does he put on a rabbit mask and dance disco one month before he turns 50? 



Per Gessle

Born: 12th of January 1959

The Student From Borås Who Saved Roxette (2010)

Autumn 1988. Student Dean Cushman, 21 years old, leaves Minneapolis, USA and starts his travel to Sweden.

He will attend some courses for computers at Borås University. It’s just for half a year. But the events of this half a year are to write a new chapter in the music history, as well as to change the lives of two young pop artists.

Few months before the American student arrives to Sweden, Per Gessle and Marie Fredriksson go into the studio in Halmstad to work for the third album signed Roxette.  
The duo have a common dream: to have an international success, but the interest from the world is not so huge now – in spite of the fact that they have sold a lot of albums in Sweden.

The new album, “Look Sharp”, seems to follow the same model. A great success at home with 350,000 sold albums during two months – but no success outside the country yet.

Per Gessle - interview before the concert in Malmö (4 Nov. 2011)

Per Gessle and the fans. "This tour is going to be Roxette’s biggest tour ever!" Photo: Wenn

Per Gessle: It’s incredible

He began as a seller of the Kvällsposten newspaper and used to buy disks for the money he gained.  
It seemed to be a good investment.  
40 years later he meets 10,000 fans in Malmö during the world tour which has been seen by millions of people.  
The biggest superstar from the South Sweden talks about the fans, Marie, family, the private plane and his preference for candies.

Interview with Per - TV4 2006

Rep 1: He is known as the biggest pop star in the world and now he is back. There are fans that have been waited 5 years before we could hear something from Marie Fredriksson and Per Gessle. This year they celebrate 20 years with 2 new Roxette songs and a Greatest Hits album, as well. We have played the new video, “One Wish”, and we will play it again.

Rep 2: Yes, welcome here, Per!

Per: Thank you!

Rep 2: How does it feel to celebrate 20 years? With a group!

Per: I am used to it, I have celebrated 25 years with Gyllene Tider, too. You just think about that the years have passed so quickly, but it is ok. Of course, there has been a fantastic time with Roxette.

Rep 2: There hasn’t been too much Roxette the last years. We have talked to record companies and they said: “There is absolutely no comeback. Haven’t you noticed? “

Roxette - Aftonbladet interview - Best Friends Test

 

Rep: 1986 Sweden’s pop stage was changed forever. Per Gessle and Marie Fredriksson grounded the group Roxette. Today, 2006, they celebrate 20 years. And after so long time together, the pop couple should know each other quite well, shouldn’t they? So Roxette had to do the so-called Best Friends Test. They will have to answer 4 questions about the other one and we start with an easy question to Marie:

Which is Per’s astrological sign?

Marie: Capricorn.

Rep: This was ok. Now it will start to be a bit more difficult.

Which song is Per proud of mostly?  

Per: Take this one, you know... (sings)

Marie: Ready, I know. (laughs) The Look.

How old was Per when he started to play guitar?

Marie: 15 probably.

Roxette - Making of "One Wish"

 

Rep: Per Gessle and Marie Fredriksson celebrate today 20 years of Roxette. They have released a Greatest Hits album, as well as a new single. We have been present at the recording of the video for the new single: One Wish.

Per: It was something great to go into the studio together. It was exactly like before: Marie starts with the coffee and I take out the hockey game. It was very cool really funny to record.

Rep: There are 2 new songs on the anniversary album. One Wish, which has a video directed by Jonas Åkerlund, is one of them. Marie Fredriksson has strongly fought against the brain tumour that she got four years ago. But now she is recovered. Even if she doesn’t make interviews nowadays, she gave everything she could in front of the camera.

Per: It is incredible. If you had asked me 2 – 3 years ago, I wouldn’t have believed that it would happen again, but it’s fantastic that it happened; it’s great that it works and that she is in a great shape.

Rep: There were 15 years of huge success, between ’89 and ’91. They have also contributed with a song to the soundtrack to the film Pretty Woman.  

Marie Fredriksson: Den Ständiga Resan Press Conference Report 1992

Rep: We start and we finish with Marie Fredriksson, who has become well-known in the whole world as ”one of the two halves of Roxette”. Tomorrow she will release a solo album. “Den ständiga resan” is called the hot, brand new album which will be released tomorrow. Hot because it is Marie’s first solo album in 5 years. After a long and successful career with Per Gessle and Roxette, now it’s time for a solo career for Marie, and this time in Swedish. A few hours ago she was here to present some of the new songs.

 

Rep: So, one of the 2 halves of Roxette, this time alone and with her own texts and music, away from Roxette. What does it mean to the second half of Roxette, if I can say like that?

Marie: What shall I say, I had always written my own material before Roxette, but I spent all my time Roxette, a lot of time was needed, that is why I didn’t have time to do something on my own earlier, so it took 5 years.

Rep: But it is not Joyride that Marie is singing now. She has found herself in other style. You sing about loneliness, sadness... Are these themes present in all your texts?

Marie Fredriksson - Interview + Så Länge Det Lyser Mittemot - Live on TV, 1992

Marie: It requires much effort from me. It is a very strange life, not a normal life to live at all.

Rep: You are 34 years old and don’t feel well. What does it have to do with time?

Marie: A lot of time is needed. It’s a bit too early to say that. Right now it’s quite ok, but during the time we have learned to be a bit attentive with our time. It is important to take care of your time.

 Så länge det lyser mittemot (as long as there is light on the opposite side) – live on TV 1992

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